A better diamond is coming this fall.

Sustainably grown diamond jewelry, Fair pricing, 1% pledge to the planet, and so much more.

Thanks for joining!

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We believe beautiful diamonds shouldn't come at the expense of the Earth or cost human lives.
In addition, we believe diamonds should be fairly priced and simple to purchase.

Sustainably grown,
Never mined.

Our sustainable lab-grown diamonds have the exact same chemical and physical properties of a mined diamond. Unlike those mined diamond retailers, no animals, humans, or trees were harmed in creating our diamonds.

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10x Markups

Retailer mark up

Wholesaler

Manufacturer

Trader

Cutters

Our markup

Our cost

Ourea

Rough Trader

From the mines

Fine Jewelry Retail

Fair pricing,
Farewell middlemen.

The diamond industry is one of the largest cost-adding processes in the world. Our supply chain is simplified; therefore, we can pass the savings down to you.

We give back
for every sale. 

Our company pledges to donate 1% of sales to the preservation and restoration of the natural environment.

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Better  diamonds with your story.

Sustainably grown diamond jewelry, Fair pricing, 1% pledge to the planet, and so much more.

Thanks for joining!